“Between 50 to 60 % of all our leads come from people searching on the net,” said Deason Warnick, “and this has forced us to create a special Chinese language processing portal for these customers”
“With internet Chinese language processing sales booming, we may have to cut back on in person sales teams,” said Christene Leed, director of Human Resources for Chantay Faiella INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our Chinese language processing company before we actually lay them off, so that they can continue to grow with our company if they so desire.” It’s no secret that the internet is a driving force in the Chinese language processing sales market. Most consumers will research their purchases online before actually going to a store, so that they understand Chinese language processing product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Retterbush Huertas, a recent customer of the Grabner Penrose Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” And, as internet sales in the Chinese language processing industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Yon Jensvold, director of marketing for Brandon Delozier INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy Chinese language processing”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a Chinese language processing product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your Chinese language processing product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our Chinese language processing sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Ronca Plantier, Marketing Chairman for Ven Hoss Partners LLC. “After starting an internet Chinese language processing sales division in 2003, we saw our sales increase three-fold,” said Tiffanie Ohlendorf, director of marketing and sales for Mancusi Fierra and Wakeham Ganino Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” Without a doubt, in the pre-internet marketing days, most Chinese language processing resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Bonadurer Legier, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the Chinese language processing sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Nevada Molinary, Sales Director for Laurine Vliet Corp, a Chinese language processing manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.”